The "Pain-Gain Map" appears to have come from the website Gamestorming. http://www.gogamestorm.com/?p=593
To be successful, your product or service must appeal to the customer and it must outweigh the cons of not investing in it. By mapping out the pros and cons from the customers' perspective you may discover something that is of great value to the customer but has not been considered in your business model. You may also discover that something you thought was valuable to this customer segment, is insignificant. It is crucial that the entrepreneur choose a niche market to start out, with the best customer segment(s) targeted. By doing this exercise, it is possible to figure out which segment(s) will find the most value in your proposition.
Smart Parking Grid
For residents of Boston, who park downtown, have trouble finding metered parking spots, and frequently find themselves without change, the Smart Parking Grid is an infrastructure change to the city of Boston along with a mobile application that alerts residents where open parking spots are and allows them to pay meters with credit cards or bank accounts through their mobile phones instead of change. Unlike residents who live in cities with traditional, change-only parking meters, residents of Boston will experience an improved quality of life in that they will be able to easier find parking spots in the city and enjoy the convenience of paying with their mobile phones.